In any form of promotions there are a few simple
objectives to be achieved in order for a logo or message to achieve
Apart from the subliminal aspects of advertising, the more bold
and visible a logo is the higher impact it will usually have.
Taking branding directly to your specific target market, eliminates
the drawbacks of static advertising. There are no long expensive
set up times and no cost involved in flying the banner to the
advertising site. (From unpacking the car to take off- approx
If people leave after viewing your message and the image consistently
lingers in their mind or is immediately conjured up when a similar
stimulus is viewed or thought about, you have created a long lasting
impact. An impact may be the result of something unusual, attractive
or wildly stimulating. With powered paragliding as an advertising
tool, all of the above objectives are met over and over again.